dmg radio australia
KEY DEVELOPMENTS
- dmgra outperformed the radio market.
- Our stations increased their share of the total national metropolitan radio market from 19.9% to 20.1%.
dmg radio australia (dmgra) significantly
outperformed the radio market, which
experienced a decline of 4.6% on the
year prior. Underlying† profitability
increased by 21%, reflecting the resilient
performance in attaining revenue across
the eastern states as well as a successful
cost reduction programme.
KEY FIGURES††
The Nova network results were driven by strong performance in Sydney where Nova 969 increased its revenue share for the year from 14.4% to 15.3% in a market which declined 10.4% and also performed strongly in national revenues from Sydney onto other Nova stations.
The Nova Network achieved the number one ranking for 18-39 in every market for the critical breakfast timeslot in Survey 6, 2009 and held the number two position overall for 18-39 for the year. Nova Brisbane continued its dominance of the Brisbane market achieving the No 1 overall position for 18-39 in every survey across the year.
Vega FM stations in Sydney and Melbourne experienced strong growth in revenues of 12.4%, also significantly outperforming the market. Vega Sydney held its overall share of its target demographic of 40-54 for the year, with Vega Melbourne significantly increasing its share to the number two FM position in August.
5AA remains the No 1 talk station in Adelaide and held the number one overall position in commercial radio for all eight surveys of the year.
The radio industry launched digital radio into the five cap cities in August with dmgra launching two new services with its digital spectrum.
dmgra continues to evolve its online presence with an increase of 21% on the year prior in unique browsers to its websites.
2 new DAB stations launched this year.
DAB+
Ahead of the nationwide digital radio broadcast (DAB+) signal switch-on in August, dmg radio australia this year launched two new DAB stations.
The stations are lifestyle-driven brand Koffee and novanation, Australia’s first national commercial dance station. Apple iPod Touch and iPhone users are also able to stream broadcasts of the new stations live to their devices using new applications dmg radio australia has developed for both.
Analogue stations Nova, Vega and 5AA all simulcast on the national DAB network, making dmg radio australia’s portfolio the most diverse digital radio offering from any broadcaster to date.
OUTLOOK
The company continues to focus on its core metropolitan brands. The Nova network is aiming to improve its position in the national 18-39 demographic. Vega stations are expected to improve operating profit performance significantly in the year ahead, following their restructuring.
* Adjusted operating profit (before exceptional items and amortisation and impairment of tangible assets).
† Underlying revenue or profit* is revenue or profit* on a like-for-like basis, adjusted for acquisitions and disposals made in the current and prior year and at constant exchange rates.
†† Percentages are calculated on actual numbers to one decimal place.